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Honda #Cari_Aman (2017)

Location

Jakarta, Indonesia

Date

2017

Role

Creative Group Head

Project type

Campaign, CSR, Corporate, Movement.

#Cari_Aman " is Honda's latest safety riding campaign. As the largest motorbike manufacturer, Honda has an obligation to motivate and educate people about safe driving behavior, both for riders and those around them. In this campaign, Honda aims to convey this message in a close and familiar language, wrapped in excitement for its audience.
There are various things people want to look for when they travel, but the most important thing is of course to look for safety first and then look for what they want.

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